What we do
Demographic Trends collects and analyzes demographic data for your organization so you can track disparities and changes over time.
Demographic Trends collects and analyzes demographic data for your organization so you can track disparities and changes over time.
We deliver a survey that is an effective method for learning about ethnic, racial, gender, belief, ability, and age characteristics of your population.
We deliver a survey that is an effective method for learning about ethnic, racial, gender, belief, ability, and age characteristics of your population.
We work with you to create a communication plan with your desired respondents and manage the data collection, analysis, and management process start to finish.
We work with you to create a communication plan with your desired respondents and manage the data collection, analysis, and management process start to finish.
Why collect demographic data?
Why collect demographic data?
According to The Demography of Corporations and Industries, diversity among managers within an organization supports heterogeneity in strategy, which in turn promotes growth (Caroll and Hannon, 2000). Evidence from a recent study of workforce diversity, inclusion practices confirms that more diverse organizations are more innovative (Chaudry, Paquibut, and Tunio, 2018). These studies support the argument that diversity can make organizations more responsive to the needs of their people. Therefore, having access to demographic data is critical in order to know where an organization stands in terms of its demographic makeup.