At the beginning of 2022 in an issue of Venue Professional Magazine, CEO Brad Mayne called for openness to diversity, equity, and inclusion; he emphasized the need for empirical data to measure success. The following year, IAVM partnered with Demographic Trends to conduct a longitudinal study (2023-2035) that will measure and track the diversity of the membership over time. 

This project was designed to help IAVM understand the diverse perspectives, experiences, and identities of its members and ultimately aid in better serving the membership. 

The 2023 IAVM Demographic Survey collected voluntary, self-reported data from members of the association. The baseline survey was completed In 2023 and the following results are a sample of the demographic makeup of IAVM membership, which may not be indicative of the industry as a whole.

If you would like to learn more about this study or want to do one for your organization, reach out and say hello.